Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Puma Transform Backpack / Backpack

Puma Transform Backpack

Discipline: Product

Puma Transform Backpack

Discipline: Product

The Puma Transform Backpack is a new innovative backpack that captures the essence of adapting to the ever-changing environments associated with Formula 1, from night races in Malaysia to the heat of the midway sun in Dubai. The transform backpack has a Thermo-chromatic pigment print, which reacts to heat by turning bright when exposed to heat over 20 degrees and has reflective trims to stay visible at night. By re-appropriating the molding technology PUMA uses to build the most advanced running shoes to grace the track, field and street, our transform shoulder straps are lightweight, comfortable and unique.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Execution / Material Selection, Brand Identity

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH after 2017

Client / Manufacturer

PUMA ACCESSORIES

PUMA SE
Herzogenaurach, Germany

Go to profile
Design

PUMA ACCESSORIES

PUMA SE
Herzogenaurach, Germany

Go to profile