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DAS 107 by Kasina / Concept store

DAS 107 by Kasina
DAS 107 by Kasina

Discipline: Interior Architecture

DAS 107 by Kasina
DAS 107 by Kasina
DAS 107 by Kasina
DAS 107 by Kasina
DAS 107 by Kasina

Discipline: Interior Architecture

Located in Seoul, DAS 107 by Kasina is an iconic store that – in collaboration with street culture specialist Kasina – represents adidas’ top-of-the-line products and creates a community space for sneaker nerds to experience the deep history and designs. The space concept is based on in-crowd tastes and aims at providing a hang-out space for them first and foremost. In contrary to a regular retail shop, the space is conceptualized as a symbolic experience space that showcases brand philosophy, provides diverse experiences and conveys the influence of sneaker culture.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME other period:: up to a month

  • DATE OF LAUNCH 2016

Client / Manufacturer

adidas

adidas Korea Ltd.
Seoul, South Korea

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Design

Urbantainer

URBANTAINER
Seoul, South Korea

Younjin Jeong, Jinyoung Yoon, Hyunwoo Sa, Minjeong Choi

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