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The topic of attentiveness forms the framework for the annual report for the globally active laser and machine tool manufacturer TRUMPF. The brand story of a unique high-tech blacksmith with strong roots, a palpable entrepreneurial spirit and an uncompromising forward-looking approach is born of a clear, value-based attitude and a corporate and innovation culture that is real and tangible. Six individual, lively photo reportages and two essays are combined in an annual report that reflects both the human and technological facets of the word “attentiveness.”