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OPEL Paris Motor Show / Trade fair stand

OPEL Paris Motor Show
OPEL Paris Motor Show

Discipline: Interior Architecture

Discipline: Interior Architecture

The unconventional concept deliberately departs from the typical trade fair stand designs. Instead, it tells a story via the medium of the perspective theater, one of the oldest storytelling techniques of all. This departure marks the beginning of a new era – the democratization of e-mobility – an era that Opel is initiating with the longest-range electric car, the Ampera-e. The stand design highlights Opel's courage to be different and allows everyone to experience this new era by way of an artistic visual language that communicates complex technical content in an emotional and involving way, transporting visitors straight into the new world.

  • TARGET GROUPS Consumer / User, Trade / Industry, Further specification:: International press

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Opel Automobile GmbH

Adam Opel AG
Rüsselsheim, Germany

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Design

VITAMIN E - Gesellschaft für Kommunikation mbH

VITAMIN E Hamburg
Gesellschaft für Kommunikation mbH
Hamburg, Germany

Fabian Tank

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