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TOWELL Plus / Sports accessory

TOWELL Plus
TOWELL Plus

Discipline: Product

Discipline: Product

The TOWELL Plus is a superior gym product that will make working out cleaner, safer, more convenient and, most importantly, more fun. Bringing a towel to the gym in Germany is mandatory nowadays, just as it is in most countries within Europe. If it is not mandatory yet, it is at least expected. Therefore, the gym towel is an accessory that is always with you during your workout and it can do so much more than just dry your skin. We therefore redesigned the workout towel and added a few handy features that discretely help you enjoy a better training. Features: a magnetic clip, sleeve function, pocket, separate smartphone-pocket and gymside / skinside.

  • ASSESMENT CRITERIA Practical Use, Execution / Material Selection, Usability / Ergonomics

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

DS Produkte GmbH

DS Produkte GmbH
Gallin, Germany

Design

THINKS Design GmbH

THINKS Design GmbH
Hamburg, Germany

Florian Goecke, Lennart Rieper

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