LG SIGNATURE GALLERY
LG SIGNATURE GALLERY
LG SIGNATURE GALLERY
LG SIGNATURE GALLERY
2017

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LG SIGNATURE GALLERY

Brand exhibition

LG Electronics

LG launched its premium brand, LG SIGNATURE, to European customers via an art exhibition at IFA 2016, Berlin. Titled "The Art of Essence," the gallery represented LG SIGNATURE’s design philosophy and the products’ core essence of sophistication and class. To introduce the brand in a unique and artistic way, LG partnered with accomplished artists and architects who told the brand story in an interesting style. Architect Soo-in Yang applied the refined and elegant esthetics of the products to the exterior design. Jason Bruges Studio highlighted the unique features of the product by using metaphors from nature: stars, ice, rain and moon.

Client / Manufacturer
LG Electronics

LG Electronics

Seoul, KR
Design
Innocean Worldwide

Innocean Worldwide

Seoul, KR

GL Comm

Seoul, KR

Expotechnik

Frankfurt a. M., DE

Jason Bruges Studio

London, GB

lifethings

Seoul, KR
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User, "Premium Consumer"

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