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ART MALLING BI Design / Shopping mall identity

ART MALLING BI Design
ART MALLING BI Design

Discipline: Communication

ART MALLING BI Design
ART MALLING BI Design
ART MALLING BI Design
ART MALLING BI Design
ART MALLING BI Design

Discipline: Communication

The ART MALLING project is a project carried out to launch the shopping mall brand of Hyungji, Korea’s No. 1 fashion group. We applied the concept of an emotional playground which satisfies the diverse tastes of customers. In order to achieve this, we became the first in the world to apply a flexible identity to the naming. Centered upon the keyword, “ART,” we allowed the meaning of the name to change according to the characteristics of the shopping space. This naming concept was expanded to the BI and SI resulting in an emotional playground attained through the transformation of 3D spatiality and colors in places.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Fashion Group Hyungji

Fashion Group Hyungji
Seoul, South Korea

Design

The Tomorrow People

The Tomorrow People
Seoul, South Korea

Moris Lee, Yoona Kim, Min jae Kim

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