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Sonata / Breast pump

Sonata
Sonata

Discipline: Product

Discipline: Product

80% of moms who start breastfeeding feel they breastfeed for less time than intended, and 61% feel they have inadequate supply. Sonata represents an insight-driven evolution; it showcases Medela's commitment to research and innovation. Sonata anticipates moms’ needs and provides solutions through design. Hospital performance in a personal use breast pump; responsive technology that detects bodily / environment / elevation changes and adjusts pressure; Smart Solution bluetooth connectivity for moms to track their activity on the MyMedela app and receive custom tips; lit features for evening use; long charge and quiet motor enabling moms to discretely pump anywhere.

  • ASSESMENT CRITERIA Innovation / Autonomy, Usability / Ergonomics, Target Group Fit

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS North America, Further localization:: North American for 2017. Global expansion expected for 2018 and beyond.

  • DEVELOPMENT TIME other period:: Four years

  • DATE OF LAUNCH 2017

Client / Manufacturer

Medela LLC

Medela LLC
McHenry, IL, United States

Design

Medela LLC

Medela LLC
McHenry, IL, United States