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Panasonic IFA 2015 / Trade fair appearance

Panasonic IFA 2015
Panasonic IFA 2015

Discipline: Interior Architecture

Discipline: Interior Architecture

The new Panasonic stand design unifies the brand’s appearance: all sub-brands are consolidated under a single architectural and emotional statement – "A Better Life, A Better World." Thus, the Panasonic premium world creates on 3,000 m² a strong brand appearance. The different product zones are spatially and communicatively separated. Huge white cubes are housing the different lifestyle areas and present the products in their day-to-day surroundings. These esthetic living scenarios are activated by means of performances by actors, musicians or acrobats, which bring the product presentations to life in an emotional, interactive way.

  • DATE OF LAUNCH 2015

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User, Trade / Industry

Client / Manufacturer

Panasonic Deutschland

Panasonic Deutschland GmbH
Hamburg, Germany

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Design

D'art Design Gruppe GmbH

D'art Design Gruppe GmbH
Neuss, Germany

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