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NUK Nature Sense / Baby bottle system

NUK Nature Sense
NUK Nature Sense

Discipline: Product

Discipline: Product

The focus when developing the NUK Nature Sense was on creating an experience in bottle feeding, which is as close to nature as never before. Breastfeeding rates drop rapidly after four months due to everyday life’s challenges. The Nature Sense imitates a mother’s breast better than ever before. The concept is based on medical research results from 2014 saying that every nipple has 3.90 milk duct orifices on average. The particularly thin and soft tip adapts to the mouth in a way similar to a nipple and releases milk through multiple angled, cap-sealed holes. Babies can latch on the extremely wide and flexible silicone lip rest comfortably and safely.

  • DATE OF LAUNCH 2017

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Innovation / Autonomy, Usability / Ergonomics, Target Group Fit

Client / Manufacturer

MAPA

Mapa GmbH
Zeven, Germany

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Design

MAPA

Mapa GmbH
Zeven, Germany

Bodo Warden

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Design

INDEED

Indeed Innovation GmbH
Hamburg, Germany

Günter Wissmann, Matthias Mazur, Alex Dumler

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