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Black Caviar Series / Kitchen appliance

Black Caviar Series
Black Caviar Series

Discipline: Product

Discipline: Product

We built a new, full kitchen package line-up of the Black Caviar Series with different, optimized methods of color development for various products and parts. Black Caviar color reflects best the luxurious look and feel of metal and built a progressive premium identity STSS color development (nano-ceramic coating). The anti-fingerprint coating is using nano-ink for unique black metal. Like color metallizing - this method makes metal hairlines look transparent (cost-saving effect by replacing 201 metal base with 430). It has an optimum color plan (to be applied to various products like refrigerators, ranges, microwaves and dishwashers).

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Innovation / Autonomy, Brand Identity

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe, North America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

Inhee Kim, Myeonghee Bak, Mina Kim, Heame Lee, Euna Oh

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