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AX3300 / Air purifier

AX3300
AX3300

Discipline: Product

Discipline: Product

The simple, smooth silhouette design emphasizes the softness of the air purifier as it should be a user-friendly product. The perforated pattern on the surface is intended to be an integral part of the overall design, rather than to highlight the functionality of the inlet. The integrated display and handle allow for intuitive and enhanced usability. Unlike other conventional products whose operation is difficult to monitor, it offers a view of the air purification process using a transparent water tank and colored lighting to show the overall degree of air cleanliness. This allows users to know the condition of the air even from afar.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Practical Use, Usability / Ergonomics

Client / Manufacturer

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

Minkyoung Choi, Heejae Jeong, Donghyuk Uim, Yeaseul You, Miyoung Lee

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