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Active Wash Series / Top loading washer and dryer

Active Wash Series
Active Wash Series

Discipline: Product

Discipline: Product

This sleek, minimalist black stainless steel exterior washing machine design comes with the world’s first touch control located on the top back and is designed slightly inclined for a comfortable viewing angle. The built-in sink facilitates pretreatment of the laundry load at the washer, eliminating trips to the sink in the bathroom or kitchen. The application of wave patterns on its surface also makes it look wider and deeper. So, users can pre-wash their laundry more conveniently and pleasantly. The textured wave pattern not only prevents laundry items from slipping, but the traction effect helps wash away old, set stains.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Innovation / Autonomy, Usability / Ergonomics

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS North America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

Ahjung Joo, Dongwon Chun, Yoonjong Kang, Yuna Park, Joonho Lee

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