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iiza YOBOCHO Series / Kitchen knife set

iiza YOBOCHO Series
iiza YOBOCHO Series

Discipline: Product

iiza YOBOCHO Series
iiza YOBOCHO Series
iiza YOBOCHO Series
iiza YOBOCHO Series

Discipline: Product

iiza launches YOBOCHO Series for professionals following last year’s iF WABOCHO award. A bladesmith with an industrial family history of over 70 years has created four types of double-edged kitchen knife sets, utilizing the hammer techniques of the Echizen forged knife industry. The blade is of the best grade core steel with a multilayer exterior, known as "clad metal". Its distinctions are an excellent sharpness with magnificent patterns created through forging. Display cases fastened by magnets beautifully compliment the knife sets. YOBOCHO handles and cases are coated in environmentally safe material for protection and ease of cleaning.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Brand Identity, Target Group Fit

  • TARGET GROUPS Consumer / User, Trade / Industry

  • TARGET REGIONS Australia/Oceania, Europe, North America

  • DEVELOPMENT TIME 25 - 36 months

  • DATE OF LAUNCH 2017

The multiple layer formed knife set with its intrinsic patterns is both highly functional and highly desirable. Intelligently housed in the separate wooden blocks, each knife feels precious and safe. The quality of materials, craftsmanship and aesthetic sensitivity makes this a collection worthy of the coveted gold award.
Gold Statement
Client / Manufacturer

ECHIZEN BRAND PRODUCTS CONSORTIUM

Echizen Brand Products Consortium
Echizen, Japan

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Design

Hers Design

hers design Inc.
Osaka, Japan

Chiaki Murata

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