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Future Lab Program™ web / Microsite

Future Lab Program™ web

Discipline: Communication

Future Lab Program™ web

Discipline: Communication

The "Future Lab Program™" is where Sony shares concept prototypes in development at Sony R&D with users for opportunities to co-create future lifestyles. In order to focus on the program approach, the movie scrolls horizontally on one long desk to outline the development process. Using the same methodology, the website presents the concept of Future Lab Program™ with handwriting and notes to express the place of co-creation between the laboratory and the user community. Besides a few transitions, the tone is kept as simple as possible to express the company's foresight that development goes on towards the future.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Sony, Japan

Sony Corporation
Tokyo, Japan

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Design

Drawing and Manual Inc.

Drawing and Manual Inc.
Tokyo, Japan

Kiyoshi Ikemune, Masaki Miyamoto, Noritaka Moriguchi

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Design

version zero dot nine Inc.

version zero dot nine Inc.
Tokyo, Japan

Yasuo Watanabe, Udai Niinuma, Masayuki Ohno

Design

Sony, Japan

Sony Corporation
Tokyo, Japan

Takuo Ikeda, Saki Kanada, Takanobu Omata

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