Sign up for
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
The "Future Lab Program™" is where Sony shares concept prototypes in development at Sony R&D with users for opportunities to co-create future lifestyles. In order to focus on the program approach, the movie scrolls horizontally on one long desk to outline the development process. Using the same methodology, the website presents the concept of Future Lab Program™ with handwriting and notes to express the place of co-creation between the laboratory and the user community. Besides a few transitions, the tone is kept as simple as possible to express the company's foresight that development goes on towards the future.
Drawing and Manual Inc.
Kiyoshi Ikemune, Masaki Miyamoto, Noritaka Moriguchi
version zero dot nine Inc.
Yasuo Watanabe, Udai Niinuma, Masayuki Ohno
Takuo Ikeda, Saki Kanada, Takanobu Omata