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Galaxy S7 Olympic Edition / Mobile device packaging

Galaxy S7 Olympic Edition
Galaxy S7 Olympic Edition

Discipline: Packaging

Discipline: Packaging

To provide maximum usability to athletes who are on the go as individual travelers, a pouch concept is proposed that is differentiated from the company’s existing line-up. The use of a waterproof textile with a sporty pattern conveys the Galaxy’s dynamic, premium-quality image. While mainly used for packing the Galaxy phone, the pouch is also designed for other daily uses.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DATE OF LAUNCH 2016

Client / Manufacturer

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

Yu-Sun Kim, Sun-Young Lee

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