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Ageing Wine Bottles / Packaging

Ageing Wine Bottles
Ageing Wine Bottles

Discipline: Packaging

Discipline: Packaging

Knipser is a German winery, known for their production of great wine. They age for years and are ideal for storing and collecting. To celebrate the exceptional year of 2012 with collectors from all over the world Knipser wanted a unique packaging for a limited edition Cuvée XR. It was to be bottled in 2015, after three years of ripening. The idea was to make not only the wine a collectors item, but the bottle, too. A special copper jacket makes the ripening process inside the bottle visible on the outside: the longer the XR ripens, the more the copper jacket ripens and makes Knipser's credo visible – "True Greatness Comes With Age."

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Further localization:: Germany

  • DEVELOPMENT TIME up to 12 months


Here, the vision of ageing has been brilliantly and beautifully captured, literally turned inside out. As the wine on the inside of the bottle ages, so does the copper sleeve on the outside slowly transform due to oxidation, turning to a verdisgris. Depending on the atmospheric conditions, each and every bottle shows and tells a different story.
Gold Statement
Client / Manufacturer

Weingut Knipser

Weingut Knipser
Laumersheim, Germany


Kolle Rebbe

Kolle Rebbe GmbH
Hamburg, Germany

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