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Siemens KG49FPI40 / Fridge-freezer combination

Siemens KG49FPI40

Discipline: Product

Turns longer shelf life into an experience: an exciting operating and lighting concept showcases the premium freshness system of this fridge-freezer combination. The humidity level in the fruit and vegetable drawer can be regulated by simply turning the control knob - with an adaptive number of reflective points of light used to visualize the effect. A spotlight at the front serves as reading light and illumination for the drawers. Icons and typography help stow products in the right climate zone. The external appearance is dominated by the fully-integrated appliance control, which accentuates the hightech nature of the Siemens brand design.

Discipline: Product

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia, Europe

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Usability / Ergonomics, Brand Identity

Client / Manufacturer

BSH Hausgeräte GmbH / Brand Siemens

BSH Hausgeräte GmbH
München, Germany

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Design

BSH Hausgeräte GmbH / Brand Siemens

BSH Hausgeräte GmbH
München, Germany

Christoph Becke, Klaus Försterling, Max Eicher, Christine Hartwein

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