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weycor AR 250e / Wheel loader

weycor AR 250e

Discipline: Product

One of the main challenges was the development of a memorable brand identity, incorporating the well-established stylistic features associated with weycor. The balancing act was to combine economic feasibility with the most sophisticated design quality standards. After all, the machine remains a piece of working equipment. What does the driver need? The three-year development phase of the AR 250e was marked by intensive cooperation – both within Atlas Weyhausen and with all their partners and suppliers with more than 1,500 decisions regarding the details. Everything was thoroughly tested; the result is a versatile machine.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Innovation / Autonomy, Usability / Ergonomics

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector / Government

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME 25 - 36 months


Client / Manufacturer

Atlas Weyhausen GmbH

Atlas Weyhausen GmbH
Wildeshausen, Germany

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Münster, Germany

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