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BORK I780 / Iron

BORK I780
BORK I780

Discipline: Product

Discipline: Product

The BORK iron pump is a truly luxuriously looking and technically sophisticated product, combining a pure shape with a high contrast display to allow you feeling the esthetics of the ironing process. The iron intuitive interface makes for an easy-to-use product, yet filled with real functionality thanks to a truly unique combination of technological breakthroughs - a strong steam rate is delivered only at the touch of a human hand, and stops immediately when the appliance is not at use. Combined with the automatic clean system, this delivers advanced functionality in a puristic shape. The iron is fitted with a silicone pad, enhancing the consumer experience.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Practical Use, Usability / Ergonomics

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia, Europe, North America

  • DEVELOPMENT TIME 25 - 36 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

BORK

BORK
Moscow, Russia

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Design

Cube Design China

Cube Design China
Shenzhen, China

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