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DOOTA / Shopping platform

DOOTA
DOOTA

Discipline: Communication

Discipline: Communication

DOOTA, a shopping brand that discovers unique products and brands and provides unique experiences to customers, was expanded to various sub-brands by launching duty-free business in 2016. To reorganize the sub-brand’s consistent brand identity, we established logos and motifs etc. reflecting the representative brand and the sub-brands to the same system, thus giving the family brand consistency. We draw design keywords from the brand image DOOTA aims for. And based on a representative brand identity that is minimal, DOOTA shopping mall is designed with fun and dynamically as well as DOOTA duty-free is designed with modern but sophisticated design.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Doosan Tower

Doosan Tower
Seoul, South Korea

Design

PlusX

PlusX
Seoul, South Korea

Myungsup Shin, Sabum Byun, Dajung Hyeon, Hyojin Lee, Yura Kim, Youjin Jeon, Soyeon Han, Bongho Choi, Hee Jung, Hyeyoung Jung, Wonsik Joo, Hyeri Yoo

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Design

Doosan Tower

Doosan Tower
Seoul, South Korea

Seowon Park, Jongpil Park, Soojung Jo, Jungjyn Yi, Eunha Park