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W2017 / Mobile device

W2017

Discipline: Product

W2017

Discipline: Product

The dual touch screen folder smartphone is especially designed to target the premium market. Designed for users who value voice calls, the folder is equipped with 4.2” FHD sAMOLED touch screens inside and outside, offering the usability of a smartphone. An elegant, premium design is created using metal and glass materials in a minimalist, basic folder design. Luxuriousness is added through elaborate metal processing details, while the glass is shaped in three dimensions for added brightness and depth unique to the material. The curved glass surface ensures a smooth grip.

  • DATE OF LAUNCH 2016

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Practical Use, Innovation / Autonomy

Client / Manufacturer

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

Sohn Soo-Min, Kim Ki-Seong, Lee Kee-Moon, Kim Jun

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