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Galaxy A 2016 Series / Mobile device

Galaxy A 2016 Series
Galaxy A 2016 Series

Discipline: Product

Discipline: Product

Depending on the screen size, the A design lineup consists of four products - A3, A5, A7 and A9. The standardization of dimensions and other elements helped increase the efficiency of mass production and enhanced the consistency of the design. A layer of 2.5D glass with a high surface tension on the front and the back delivers a smooth yet high-density surface. The solid metal frame surrounding the refined surfaces appeals to the mind, while the optimum grip of the phone is emotionally satisfying. The A design emphasizes tension and harmony through the ambiguous expression of, and balance between, two different materials.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Practical Use, Innovation / Autonomy

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DATE OF LAUNCH 2016

Client / Manufacturer

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

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Design

Samsung Electronics

SAMSUNG Electronics Co., Ltd.
Seoul, South Korea

Ha Do-Hyung, Kim Nam-Su, Lee Sae-Hee

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