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McDonald’s Fishing Hook / Campaigns / advertising

McDonald’s Fishing Hook

Discipline: Communication

Discipline: Communication

As part of a quality campaign McDonald’s wanted to emphasize the freshness of its Filet-O-Fish burger – made from 100% fish filet. By simply turning the iconic brand logo upside down we spread the message in a striking way and caught people’s attention.

  • TARGET GROUPS Consumer / User


  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

McDonald's Deutschland Inc.

McDonald's Deutschland Inc.
München, Germany


Leo Burnett

Leo Burnett Germany
Frankfurt a. M., Germany

Andreas Pauli, Armin Jochum (CCO), Benjamin Merkel, Helge Knies (CD), Christian Urbanski (Copy), Thomas Koch, Michael Fluhr (Art)

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Thjnk AG

Thjnk AG
Hamburg, Germany