Sign up for an Award
Participate with your entry in one of our professional or student awards.Sign up for an award
You are using an outdated browser. Please upgrade your browser to improve your experience.
As part of a quality campaign McDonald’s wanted to emphasize the freshness of its Filet-O-Fish burger – made from 100% fish filet. By simply turning the iconic brand logo upside down we spread the message in a striking way and caught people’s attention.
McDonald's Deutschland Inc.
Leo Burnett Germany
Frankfurt a. M., Germany
Andreas Pauli, Armin Jochum (CCO), Benjamin Merkel, Helge Knies (CD), Christian Urbanski (Copy), Thomas Koch, Michael Fluhr (Art)