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An independent music ensemble, the Amsterdam Sinfonietta has an international reputation and a repertoire from baroque to contemporary music. Prompted by a desire to broaden their audience and refresh their public profile, the orchestra appointed Studio Dumbar to renew their visual identity. We created a modern identity driven by a bold logotype and typographic palette, consistent across all communications. The identity is free to evolve beyond that, with color palettes and illustrations reflecting the ensemble’s repertoire and the nuances of music in general. With each poster responding graphically to the performance’s musical theme.