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Amsterdam Sinfonietta / Poster series

Amsterdam Sinfonietta

Discipline: Communication

Amsterdam Sinfonietta
Amsterdam Sinfonietta
Amsterdam Sinfonietta
Amsterdam Sinfonietta
Amsterdam Sinfonietta
Amsterdam Sinfonietta

Discipline: Communication

An independent music ensemble, the Amsterdam Sinfonietta has an international reputation and a repertoire from baroque to contemporary music. Prompted by a desire to broaden their audience and refresh their public profile, the orchestra appointed Studio Dumbar to renew their visual identity. We created a modern identity driven by a bold logotype and typographic palette, consistent across all communications. The identity is free to evolve beyond that, with color palettes and illustrations reflecting the ensemble’s repertoire and the nuances of music in general. With each poster responding graphically to the performance’s musical theme.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Further localization:: Netherlands

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

A series of posters that evokes the spirit of ‘the Amsterdam Sinfonietta’: sounds and musicians, which together create an ensemble. The music is interpreted in transparent, geometric forms, depicted in several variations on the posters. A considered campaign that won over the jury with simplicity and harmony.
Gold Statement
Client / Manufacturer

Amsterdam Sinfonietta

Amsterdam Sinfonietta
Amsterdam, Netherlands

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Design

Studio Dumbar

Studio Dumbar
Rotterdam, Netherlands

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