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In keeping with the motto "rethinking the bank," an innovative, accessible and intuitive design vocabulary had to be found for the new corporate design. The result: a vibrant and clear design, including reworked logo, with strong and distinctive brand presence across all relevant media channels. The typography, color scheme, images and pictograms were newly developed – with a special focus on functionality as a modern and esthetic stylistic device in an online context. The look presents comdirect even more strongly as a digital brand with a high recognition factor and has produced a new and intuitive design for the comdirect website.