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Holoquarium / Print ad with 3D video

Holoquarium
Holoquarium

Discipline: Communication

Discipline: Communication

Zoo Frankfurt isn’t just one of the top 10 zoos in Germany – it also has one of the most beautiful aquariums. Unfortunately, most visitors don’t know about it. To change this, we used a technology that brings a traditional print ad to life. All that is needed is a smartphone with QR code reader and a small piece of plastic film. By bending the film into a pyramid and placing it upside down on their mobiles, people created a mini-aquarium with its underwater inhabitants as a 3D projection. This “Holoquarium” especially appeals to families with children, inviting them to experience the Zoo Frankfurt’s fascinating underwater world.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Zoo Frankfurt

Zoo Frankfurt
Frankfurt a. M., Germany

Design

Leo Burnett

Leo Burnett Germany
Frankfurt a. M., Germany

Hans-Juergen Kaemmerer (Creative Director), Hugo Moura (ACD Designer), Michael Fluor (Designer), Viktor Kislovskij (Creative Technologist), Andreas Pauli (CCO)

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