Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:


Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

FC Burger Munich / Ambient advertisement

FC Burger Munich

Discipline: Communication

Discipline: Communication

For the launch of McDonald's latest promotion burger, we had to come up with an outstanding teaser event one week before the actual launch in the restaurants. Take-overs are always a great way to stir buzz. But so far they have only been done online. Our idea was to take the take-over into the real world and the Allianz Arena was the perfect fit. For three days 300,000 LEDs transformed the 26,000 m² façade of the stadium into a giant burger, creating the largest outdoor advertising ever at one of Germany’s busiest freeway interchanges.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe, Further localization:: Germany

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

McDonald's Deutschland Inc.

McDonald's Deutschland Inc.
München, Germany


Leo Burnett

Leo Burnett Germany
Frankfurt a. M., Germany

Andreas Pauli (CCO), Joerg Hoffmann, Christoph Wick (CD), Andreas Daum (Copywriter), Till Rothweiler (Art Director)

Go to profile

Thjnk AG

Thjnk AG
Hamburg, Germany

Armin Jochum (CCO)

Go to profile