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Hate Going Twice / Poster

Hate Going Twice

Discipline: Communication

Discipline: Communication

Everybody knows the situation: when you have to bring many items from one place to another, you rather carry everything at once by stacking everything in an almost artistic way instead of going twice. This insight is as true for craftsmen, construction workers and people owning small businesses – the clients of Fiat Professional. With this series of magazine ads we demonstrated the load capacity of the Fiat Ducato in a surprising way that everybody can relate to.

  • TARGET GROUPS Consumer / User, Trade / Industry


  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

Fiat Group Automobiles Germany AG

Fiat Group Automobiles Germany AG
Frankfurt a. M., Germany


Leo Burnett

Leo Burnett Germany
Frankfurt a. M., Germany

Andreas Pauli (CCO), Daniela Ewald, Joerg Hoffmann (CD), Hugo Moura (ACD), Andreas Daum (Copy), Till Tothweiler (Art), Miro Minarovych (Photographer)

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