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AWARE TV is a 4K UX platform for next generation, which enhances content browsing and enables quick consuming with split view multitasking. AWARE TV customizes online content with reference to user’s watching patterns and trending topics and recommends various content according to their own tastes. The reason for recommending the content is visualized in various graphical elements to enhance the credibility. In addition, a force sensing feature detecting the pressure sensitivity on a remote controller provides a user with new video watching experience such as preview watching and split view multitasking on a TV as well as on a mobile device.