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11STREET / Online commerce

11STREET
11STREET

Discipline: Communication

Discipline: Communication

11STREET, providing customized products and services for life, wants to renew its identity because of its business expansion and diversification. We maintained design assets of 11STREET – red color, road sign etc. We draw design keywords such as easy, intuitive, unique, vibrant based on shopping trends and a brand-oriented image. 11STREET’s brand identity can be applied on any media, raging from offline applications to UIs, and it embraces vertical services and content of various natures and expresses them in a minimal manner. Also 11STREET’s consistent identity is conveyed through design elements based on the brand’s motif – a road sign.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

SK Planet

SK Planet
Seoul, South Korea

Design

PlusX

PlusX
Seoul, South Korea

Myungsup Shin, Taesu Im, Minkyung Kim, Jisu Kim, Hyojin Lee, Yura Kim

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Design

SK Planet

SK Planet
Seoul, South Korea

Sungjoon Ahn, Heekyung Maing, Joohyo Kim, Dudo Yang, Jihyeon Chun