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T2 Fruits tea / Tea packaging

T2 Fruits tea
T2 Fruits tea
T2 Fruits tea
T2 Fruits tea
T2 Fruits tea

Discipline: Packaging

T2 Fruits tea

Discipline: Packaging

Imagine wandering through bustling markets and enchanting souks lined with alluring scents. A basket of sweet bananas to your left, freshly cut watermelon up ahead, T2 Fruits tea is part of T2’s 2016 Christmas campaign. Just as nature intended, the T2 Fruits tea packaging is 100% glue less and environmentally friendly. The design is printed on uncoated Metsä Board’s fresh fibers paperboard to echo the natural feel of the fruit, while the logo has been reworked to resemble tiny fruit stickers. With practicality in mind, T2 Fruits tea was designed to make it easy for the teas to be popped inside during assembly. T2 Fruits tea is a festival of flavor.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Australia/Oceania, Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

T2 tea

T2 tea
Collingwood, Australia

Design

Metsä Board Shanghai Ltd.

Metsä Board Shanghai Ltd.
Shanghai, China

Cyril Drouet (Design Director), Alan Li (Senior Structural Designer)

Design

T2 tea

T2 tea
Collingwood, Australia

Chris Stanko (Lead Designer Packaging)