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LG Signature OLED TV (W7) / OLED TV

LG Signature OLED TV (W7)
LG Signature OLED TV (W7)

Discipline: Product

Discipline: Product

The W7 is the thinnest among the currently available TVs. The W7 can be attached to the wall as if the TV formed one body with the wall. Its OLED screen, which boasts a superb picture quality, makes you feel as if you were looking through a window. We created a thin sheet of glass TV that has no unnecessities, making the TV completely immerse in the wall. In addition, its speakers, which form the centerpiece of the room interior, can reproduce complete surround sound with Dolby ATMOS height channels, boasting integrity as an ultra-premium audio system and enhancing synergy between the screen and the speakers.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Innovation / Autonomy, Usability / Ergonomics

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME 25 - 36 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

LG

LG Electronics
Seoul, South Korea

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Design

LG

LG Electronics
Seoul, South Korea

Kim Yooseok, Park Sunha, Kim Younsoo, Shin Jongyoun, Byung-Mu Huh

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