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Hamburger Kunsthalle / Campaign

Hamburger Kunsthalle
Hamburger Kunsthalle
Hamburger Kunsthalle
Hamburger Kunsthalle
Hamburger Kunsthalle

Discipline: Communication

Hamburger Kunsthalle
Hamburger Kunsthalle

Discipline: Communication

For the reopening of the Hamburger Kunsthalle in May 2016 we developed the cross-cultural campaign "Die Kunst ist zurück" (The Art is Back). Famous artworks from the collection of the Hamburger Kunsthalle were spread all over Hamburg on billboards and advertising pillars – turning the public space into an exhibition hall. Although the campaign went without any logo, the Hamburger Kunsthalle was instantly recognized as the originator due to the prominence of the depicted artworks.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Consumer / User, Public Sector / Government

Client / Manufacturer

Hamburger Kunsthalle

Hamburger Kunsthalle
Hamburg, Germany

Design

Heine/Lenz/Zizka

Heine/Lenz/Zizka Projekte GmbH
Berlin, Germany

Achim Heine, Ulrike Willingmann, Alexander Schierl, Antje Kaiser, Daniel Jakobson, Christoph Zielke, Ole Gehling, Ann-Christin Warntjen

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