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Hamburger Kunsthalle / Corporate Design

Hamburger Kunsthalle
Hamburger Kunsthalle
Hamburger Kunsthalle
Hamburger Kunsthalle
Hamburger Kunsthalle
Hamburger Kunsthalle

Discipline: Communication

Hamburger Kunsthalle

Discipline: Communication

After an extensive identity process, we created a consistent and versatile visual appearance with artworks at the center of attention and to cope with the high number of exhibitions in the museum. The color and appearance are flexible according to new contents providing a fitting frame for artworks. Trademark and typography are magnetically docking onto the content to correspond with the art. The logo was developed explicitly in the museum’s individualized ITC Johnston.

  • TARGET GROUPS Consumer / User, Public Sector / Government

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Hamburger Kunsthalle

Hamburger Kunsthalle
Hamburg, Germany

Design

Heine/Lenz/Zizka

Heine/Lenz/Zizka Projekte GmbH
Berlin, Germany

Achim Heine, Ulrike Willingmann, Antje Kaiser, Ole Gehling, Ann-Christin Warntjen

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