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After an extensive identity process, we created a consistent and versatile visual appearance with artworks at the center of attention and to cope with the high number of exhibitions in the museum. The color and appearance are flexible according to new contents providing a fitting frame for artworks. Trademark and typography are magnetically docking onto the content to correspond with the art. The logo was developed explicitly in the museum’s individualized ITC Johnston.
Heine/Lenz/Zizka Projekte GmbH
Achim Heine, Ulrike Willingmann, Antje Kaiser, Ole Gehling, Ann-Christin Warntjen