Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Easy-Laser XT11 / Laser based alignment

Easy-Laser XT11

Discipline: Product

Easy-Laser XT11

Discipline: Product

Easy-Laser XT11 is part of a high-tech product family, used in the industry to precision-align rotating machinery, leading to e.g. lower costs for spare parts and less downtime. Easy-Laser XT11 changes the competition on the market from selling instruments to selling rugged hand tools holding instrumental precision. The design gives new user groups higher confidence in their work. The Easy-Laser XT11 and its GUI are designed with the users’ actual environment in focus and handles harsh environments and dirty conditions. Easy-Laser XT11 is ergonomic with a glove enabled touchscreen, with treaded grip and simple buttons. The design simply reinforces the core values of Easy-Laser!

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Usability / Ergonomics, Target Group Fit

  • TARGET GROUPS Trade / Industry

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME 13 - 24 months


Client / Manufacturer

Easy-Laser AB

Easy-Laser AB
Mölndal, Sweden


Shift Design & Strategy AB

Shift Design & Strategy AB
Göteborg, Sweden

Patrik Westerlund (Industrial Design), Carl Hampf (GUI Concept)

Go to profile