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Mi Drone / Drone

Mi Drone
Mi Drone

Discipline: Product

Discipline: Product

The Mi Drone is a RTF (Ready-To-Fly) quad-copter for the hobbyist market. With a high-energy density battery, ARAD airfoil propellers and a lightweight body, it features an exceptional long cruising duration of 27 minutes, and is able to fly as high as 500 meters, and as far as 3,000 meters to capture stabilized 4 K or 1,080 P aerial footage. To ensure a safe flight, the product includes a pre-loaded no-fly zone map and specially designed learning modes for beginners. With innovatively designed foldable landing skids and the quick-release structure, the drone is easy to carry around and operate, so that people can better enjoy the fun of video shooting from a bird’s eye view.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Innovation / Autonomy

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Asia

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

BEIJING FIMI TECHNOLOGY Ltd.

BEIJING FIMI TECHNOLOGY Ltd.
Beijing, China

Design

Xiaomi Inc.

Xiaomi Inc.
Beijing, China

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