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Mi Rice Cooker / Rice cooker

Mi Rice Cooker
Mi Rice Cooker

Discipline: Product

Discipline: Product

Rice has been served as staple food in East Asia for thousands of years, whereas our busy young generations are mostly rusty when it comes to cooking fine rice. That prompts us to make a modest budget product to address the issue. The product is designed with a minimalist style, a user-friendly interface and a corresponding app. Featuring induction heating, micro pressure technology and grey iron-cast pot, it is able to cook rice of premium taste. To avoid confusions and mal-operations, the display panel lights up only when the counterpart button is pressed. Further functions can be customized via app according to rice species and individual preference.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Innovation / Autonomy, Target Group Fit

Client / Manufacturer

Shanghai Chunmi Electronics

Shanghai Chunmi Electronics
Shanghai, China

Design

Xiaomi Inc.

Xiaomi Inc.
Beijing, China

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