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Master Series Michael Young Watch / Watch

Master Series Michael Young Watch
Master Series Michael Young Watch

Discipline: Product

Master Series Michael Young Watch
Master Series Michael Young Watch

Discipline: Product

The design initiates a dial made of the extending splint of traditional mechanical movement, conveying the flow of time over the rotation of precision mechanics intuitively. The strong outlines of the splint shape a diffuse dial as well as an enclosing case with infinite creativity. The designer builds the housing structure to hold the inner and essential components and integrate them to a whole and complete object. This holistic design adopts the mechanisms as the visual interface. As a whole, the timepiece presents distinct visual esthetics and character.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Innovation / Autonomy, Brand Identity

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

This watch takes a holistic approach to design, signifying a new interpretation of a classic masterpiece. Appealing sensory details such as a visible movement and a tactile crown winder will delight the user, while the curved face lends a softness to the appearance. Michael Young has succeeded in imparting this watch with a unique experience.
Gold Statement
Client / Manufacturer

Shenzhen CIGA Design Co.,Ltd.

Shenzhen CIGA Design Co., Ltd.
Shenzhen, China

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Design

Shenzhen CIGA Design Co.,Ltd.

Shenzhen CIGA Design Co., Ltd.
Shenzhen, China

Michael Young, Jianmin Zhang

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