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lidl / Greek wines range / Wine packaging

lidl / Greek wines range
lidl / Greek wines range

Discipline: Packaging

lidl / Greek wines range

Discipline: Packaging

We developed a range of local Greek wines for Lidl supermarkets. This range addresses Lidl costumers that desire quality products at a low cost. The benefit is that the consumer feels satisfaction for the price he / she paid. The sales and the reception of Lidl consumers proved the effectiveness of our approach. This artistic approach differentiates this range because of its concept: the "character" enhancement of the wines trough the connection of endemic species and the region of the varieties.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Europe

  • DEVELOPMENT TIME up to 12 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

Lidl Hellas & SIA O. E.

Lidl Hellas & SIA O. E.
Thessaloniki, Greece

Design

new communication LTD

New Communication Ltd.
Thessaloniki, Greece

Dimitris Andreou (Creative Director), Stefania Chatzichristou (Graphic Designer), Natalia Tyulkina (Illustrator)

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