Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

lidl / Greek wines range / Wine packaging

lidl / Greek wines range
lidl / Greek wines range

Discipline: Packaging

lidl / Greek wines range

Discipline: Packaging

We developed a range of local Greek wines for Lidl supermarkets. This range addresses Lidl costumers that desire quality products at a low cost. The benefit is that the consumer feels satisfaction for the price he / she paid. The sales and the reception of Lidl consumers proved the effectiveness of our approach. This artistic approach differentiates this range because of its concept: the "character" enhancement of the wines trough the connection of endemic species and the region of the varieties.

  • TARGET GROUPS Consumer / User


  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer

Lidl Hellas & SIA O. E.

Lidl Hellas & SIA O. E.
Thessaloniki, Greece


new communication LTD

New Communication Ltd.
Thessaloniki, Greece

Dimitris Andreou (Creative Director), Stefania Chatzichristou (Graphic Designer), Natalia Tyulkina (Illustrator)

Go to profile