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Mercedes-Benz at IFAT 2016 / Trade fair appearance

Mercedes-Benz at IFAT 2016
Mercedes-Benz at IFAT 2016
Mercedes-Benz at IFAT 2016
Mercedes-Benz at IFAT 2016
Mercedes-Benz at IFAT 2016

Discipline: Interior Architecture

Mercedes-Benz at IFAT 2016
Mercedes-Benz at IFAT 2016

Discipline: Interior Architecture

Since Mercedes-Benz sponsors the German national football team, the brand’s proximity to soccer marked its appearance at the IFAT 2016 trade fair. The stand area was converted into a stadium including typical elements such as a grass pitch, a platform and a scoreboard. The staging was completed by the vehicles on display, which posed as players with individual skills in a strong team (German for team: “Mannschaft”). Thus, visitors encountered a coherent image, which inventively took advantage of the sport’s emotional appeal to highlight the exhibits.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Europe

  • TARGET GROUPS Trade / Industry, Public Sector / Government

Client / Manufacturer

Daimler AG

Daimler AG
Berlin, Germany

GO TO PROFILE
Design

einsagentur Schäuble GmbH

einsagentur Schäuble GmbH
Karlsruhe, Germany

Barbara Schäuble

Design

Waidmann/Post GmbH

Waidmann/Post GmbH
Braunschweig, Germany

Stefan Waidmann, Mechthild Waidmann