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Ginipet Brand Identity / Brand identity

Ginipet Brand Identity
Ginipet Brand Identity

Discipline: Communication

Discipline: Communication

Ginipet, a premium pet food incorporating ginseng, was launched as a response to increasing interest in the health of pets. Embodying the concept of "Ginseng in Pet," the design articulates a premium image where Ginipet is differentiated from other pet brands that primarily focus on cuteness. The main crest mark which consists of essential elements such as red ginseng leaf and dogs, instinctively marks exclusivity. Extended brands include a bird, horse and cat, representing each category. This system retains brand recognition and unity.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Further localization:: South Korea

  • DEVELOPMENT TIME up to 12 months

Client / Manufacturer

KGC

KGC
Daejeon, South Korea

Design

All Communications

All Communications
Seoul, South Korea