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Braun PureMix / Jug blender

Braun PureMix

Discipline: Product

Discipline: Product

Braun PureMix puts you in control for consistent results. The innovative SmoothCrush system; unique blade design, pitcher contours and PowerAssist technology maintain optimal speed and deliver the smoothest results. High-end materials such as a one piece metal housing, thermo resistant glass express the value and long lastingness of the product. The sealed control panel lets you wipe away drips and residue easily. Plus, the entire blade assembly is removable and dishwasher safe for the ultimate in cleanability. Braun PureMix is reflecting Braun Design principles in terms of usability, puristic design, longlastingness and newest technology.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Usability / Ergonomics, Brand Identity

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME 13 - 24 months


Client / Manufacturer

Braun GmbH

De`Longhi Braun Household GmbH
Neu-Isenburg, Germany

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Braun GmbH

Braun Design | Household
Neu-Isenburg, Germany

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