Unsupported browser

You are using an outdated browser. Please upgrade your browser to improve your experience.

Sign up for an Award

Participate with your entry in one of our professional or student awards.

Sign up for an award

Sign up for a Profile

Create your own profile and publish it in the iF WORLD DESIGN GUIDE.

Sign up for a profile

Learn more:

iF SOCIAL IMPACT PRIZE (free of charge)

Present your project for free and win your share of EUR 50,000 in prize money.

Publish your project

Braun PureMix / Jug blender

Braun PureMix

Discipline: Product

Discipline: Product

Braun PureMix puts you in control for consistent results. The innovative SmoothCrush system; unique blade design, pitcher contours and PowerAssist technology maintain optimal speed and deliver the smoothest results. High-end materials such as a one piece metal housing, thermo resistant glass express the value and long lastingness of the product. The sealed control panel lets you wipe away drips and residue easily. Plus, the entire blade assembly is removable and dishwasher safe for the ultimate in cleanability. Braun PureMix is reflecting Braun Design principles in terms of usability, puristic design, longlastingness and newest technology.

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Usability / Ergonomics, Brand Identity

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2016

Client / Manufacturer

De`Longhi Braun Household GmbH

De`Longhi Braun Household GmbH
Neu-Isenburg, Germany

Go to profile
Design

Braun Design | Household

Braun Design | Household
Neu-Isenburg, Germany

Go to profile