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"I will be there" – that is the promise headlining of Dräger Annual Report 2015. When in distress, there will be help. A promise that creates confidence – among customers, users and those who need help. An emotional black / white photo spread shows three exemplifying situations concerning the business units of medical and safety technology in which devices by Dräger play a crucial role: inside a burning house, inside a flying ambulance on a rescue mission above the city at night and in a neonatal ward. Here, the brand promise of all Dräger products becomes the promise of everyone who is on duty helping: we will be there when we’re needed.