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Dräger Annual Report 2015 / Annual Report

Dräger Annual Report 2015
Dräger Annual Report 2015
Dräger Annual Report 2015
Dräger Annual Report 2015
Dräger Annual Report 2015
Dräger Annual Report 2015

Discipline: Communication

Dräger Annual Report 2015

Discipline: Communication

"I will be there" – that is the promise headlining of Dräger Annual Report 2015. When in distress, there will be help. A promise that creates confidence – among customers, users and those who need help. An emotional black / white photo spread shows three exemplifying situations concerning the business units of medical and safety technology in which devices by Dräger play a crucial role: inside a burning house, inside a flying ambulance on a rescue mission above the city at night and in a neonatal ward. Here, the brand promise of all Dräger products becomes the promise of everyone who is on duty helping: we will be there when we’re needed. 

  • TARGET GROUPS Consumer / User, Trade / Industry, Public Sector / Government, Other target groups:: stake holders

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME up to 12 months


Client / Manufacturer


Drägerwerk AG & Co. KGaA
Lübeck, Germany

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Heisters & Partner, Corporate & Brand Communication

Heisters & Partner
Mainz, Germany

Valentin Heisters (Creative Director), Markus Lenz, Pascal Möll (Art Directors)

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