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THE BOOK / Cosmetics

THE BOOK
THE BOOK

Discipline: Packaging

Discipline: Packaging

THE BOOK is a beauty brand that offers their original skincare products from Paris. The question from the brand – "What is the essence of beauty that’s exclusively yours?" – is the message to get women to find their individual beauty. The brand’s white color represents color that can be changed by individual beauty. In a short movie, the world's oldest super model, Daphne Selef, answers the brand’s question and also tells women about what she thinks the true beauty is.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME 13 - 24 months

  • TARGET REGIONS Asia, Europe

  • TARGET GROUPS Consumer / User

  • ASSESMENT CRITERIA Aesthetics / Design Quality, Brand Identity, Target Group Fit

This product packaging for an original skincare brand from Paris, simply captures the essence of beauty. These packaging forms literally 'take a page' from printed books. Each indeed tells a story, both physically and emotionally. An intelligent cosmetic library of taste, style and functionality.
Gold Statement
Client / Manufacturer

KAODACHI Inc.

KAODACHI Inc.
Tokyo, Japan

Design

canaria inc.

canaria Inc.
Minato-ku, Tokyo, Japan

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