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Logitech G Packaging / Packaging

Logitech G Packaging
Logitech G Packaging

Discipline: Packaging

Discipline: Packaging

To stand out in a crowded space, build an audience with the more casual gamer and maintain the brand’s authenticity with our core consumer, we developed a packaging architecture that captures the essence of the Logitech brand while borrowing esthetic elements from the world of gaming. Sleek, bold and sophisticated, the use of clean, rich photography and black backgrounds allow the product lighting effects to pop off the package. And the meticulous attention to detail – from heavy stock art paper, special finishes, hinge design, metallic foil and a faceted paper tray holder – creates a container that honor the quality of the products inside.

  • DATE OF LAUNCH 2016

  • DEVELOPMENT TIME up to 12 months

  • TARGET REGIONS Asia, Australia/Oceania, Europe, North America

  • TARGET GROUPS Further specification:: esports enthusiasts and esports athletes

Client / Manufacturer

LOGITECH

Logitech
Newark, CA, United States

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Design

LOGITECH

Logitech
Newark, CA, United States

Logitech Design Team

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