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Logitech Brand / Brand identity

Logitech Brand
Logitech Brand

Discipline: Communication

Discipline: Communication

The Logitech rebrand was the biggest announcement in the company’s 30-year history. The rebrand was a brave overhaul – a complete revolution, changing every aspect of the visual identity and presenting Logitech in a fresh and future-focused way. We needed to make it clear that Logitech was a design-led company with innovative product lines and reflect a brand that’s more human and relatable to younger audiences. The rebrand was developed against four core brand personalities – Simple, Youthful, Vibrant and Confident – and it introduced a new logo, typeface and color scheme to make the brand more approachable and friendly.

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2015

Client / Manufacturer

LOGITECH

Logitech
Newark, CA, United States

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Design

Design Studio

Design Studio
London, United Kingdom

Design

LOGITECH

Logitech
Newark, CA, United States

Logitech Design Team

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