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BMW Paralympic Wheelchair / Racing wheelchair

BMW Paralympic Wheelchair
BMW Paralympic Wheelchair

Discipline: Product

Discipline: Product

Designworks collaborated with BMW of North America and the U. S. Paralympic Track & Field team to develop a racing wheelchair customized for world-class athletes. The team immersed themselves in the sport and challenges of the athletes. The outcome: a wheelchair using aerodynamics, lightweight materials and extensive ergonomic analysis to optimize athlete performance. Taking insights from BMW’s motorsport history, we applied custom body mold processes to optimize the fit to each athlete. Three athletes took home a collective seven medals (four gold) in addition to setting four paralympic records.

  • ASSESMENT CRITERIA Execution / Material Selection, Usability / Ergonomics, Target Group Fit

  • TARGET GROUPS Other target groups:: Paralympic athletes and people with similair needs.

  • TARGET REGIONS North America

Client / Manufacturer

BMW of North America

BMW of North America
Woodcliff Lake, NJ, United States

Design

BMW Group Designworks USA

Designworks, A BMW Group Company
München, Germany

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