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The central theme of the Audi 2015 Annual Report is "tomorrow.now!" The focus is on experiencing the brand: Audi presents itself as an innovative company that inspires its customers with farsighted solutions that are always one step ahead. In addition to the printed version of the annual report, users can also experience "Vorsprung durch Technik" online – a responsive website was created. Content and design of the digital version follow the printed version. Exclusively produced content offers online readers an even more comprehensive brand experience. Structure, presentation and amount of copy follow the mobile-first approach.