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CHEF | CHEF XL / Kitchen machine

CHEF | CHEF XL
CHEF | CHEF XL

Discipline: Product

Discipline: Product

CHEF - built to last, designed to grow. Combining over 60 years of knowledge to create a valued partner in the kitchen - a product for those serious about great food preparation, not those that just talk about it. Performance is assured right out of the box, but importantly CHEF can grow with you via over 20 specialized accessories designed to complement your developing culinary skills - more than any other competitor product. Dedicated bowl tools, together with the precision of Total Mix Planetary Action, give you important control. Design is deliberately restrained with a sense of longevity, making great food the focus, as it should be.

  • ASSESMENT CRITERIA Practical Use, Usability / Ergonomics, Brand Identity

  • TARGET GROUPS Consumer / User

  • TARGET REGIONS Africa, Asia, Australia/Oceania, Europe, North America, South America

  • DEVELOPMENT TIME 13 - 24 months

  • DATE OF LAUNCH 2017

Client / Manufacturer

Kenwood

Kenwood Ltd.
Hampshire, United Kingdom

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Design

Kenwood

Kenwood Ltd.
Hampshire, United Kingdom

Rory Sparks (ID), David Lowes, Andrew Thompson, Robert Spencer (ENG)

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